Analytics

This sounds like a crazy question but that is exactly what most website designers and online marketers do!  The pressures of today’s tight budgets and rapid launch demands are dictating short cuts in strategy and design.  The Internet is full of the dead bodies of failed websites, content and strategies due to a lack of professional analytics.

The movie “Field of Dreams” said it best….. “If you build it, he will come”.  This mentality is the root cause of the problem.  The sad fact is most if not all Internet failures could have been avoided by applying pre-launch analytics.  Most wait until after they are experiencing an impeding implosion before conducting any form of analytics.  The end result is  more often than not a decision that the cause, product, or market must have been a bad fit.

Analytics are used for competitive analysis, keyword strategy, pricing, marketing directions, general research and development and many other valuable revenue growth and cost saving methods.

Online analytics are the great equalizer between small business and large corporations.  Never before has John or Jane Doe been armed with the same tools as the so-called corporate jocks and over expensive advertising and marketing agencies.

Analytics should be applied from the front end to the back end.  The Content Visibility Index, Content Value Index, Keyword Density, Link Popularity, and much more must be included routine tasks to assure success.

ReadyLaunch has been performing pre & post-launch analytics for over 15 years.  We understand that analytics are not simply a one time or one off task on a list of things to do.  Instead analytics should be considered a fluid process throughout any Internet strategy.

Finally, analytics play a large role in the art of conversion.  Converting web traffic to a desired action starts, continues and ends with analytics.  The ReadyLaunch Total Internet Marketing (TIM) staff monitors each and every campaign 24/7 to insure the highest possible conversion rate.

Would you build anything without planning?