search-engine-optimization-URLs

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Keep clean URL's

So what does URL really mean anyway? In short, it means Uniform Resource Locator. You might be surprised how many so called web designers and marketing people get a URL confused with a domain name.

To keep it simple for search engine optimization purposes, a URL is the actual or exact web page address you send traffic to. For instance;

http://www.readylaunch.com/Search-Engine-Optimization.html

is where we would send traffic to for search engine optimization. The

domain name is http://www.ReadyLaunch.com.

I'm sure you have seen URL's, known as dirty URL's, that look like this;

http://www.badurls.com/bad.php?example&bad%url.

Stay away from dirty URL's or overcomplicated or lengthy URL's. For search engine optimization, simple-to-understand URLs will convey content information easily to the search engines as well as the humans.

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling, for search engine optimization, of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

Dirty URL's can be confusing and unfriendly. Users would have a hard time reciting the URL from memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking the link.

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

URLs are displayed in search results.

Lastly, remember that the URL to a document is displayed as part of a search result in Google, below the document's title and description. Like the title and description, words in the URL on the search result appear in bold if they appear in the user's search keywords.

Google is good at crawling all types of URL structures for search engine optimization, even if they're quite complex, but taking the time to make your URLs as simple as possible for both users and search engines can help. Some webmasters try to achieve this by rewriting their dynamic URLs to static ones; while Google is fine with this, we'd like to note that this is an advanced procedure and if done incorrectly, could cause crawling issues with your site.

As with title and description tags, keep the URL's in sync with the same keywords. The search engines like things simple and easy to understand. The more complicated, the longer it might take to get indexed and ranked.

Google recommendations:

•Social Marketing
•Content Marketing
•Video Marketing
•Email Marketing

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